About us


Created by John Caswell, a graduate with honors of the Ontario College of Art and Design, Art of Perception Graphics was registered as a company in the late 1990’s to facilitate the provision of graphics and design to agencies in need of high caliber artwork for projects ranging from corporate brochures and collateral to food and beverage graphics. Art of Perception Graphics has operated since in varying degrees of activity providing graphics, design and production to small businesses. With the departure of John Caswell as Creative Director from Corvision Marketing Services Inc., and Corvision Design and Printing Solutions Inc. in late 2007, Art of Perception Graphics is now in full operation and eager to service clients from small to large with strong creative, design and production of a variety of media from corporate brochures, info/sell sheets, catalogues, trade show booths/graphics, and video production to Food and Beverage channel marketing materials, POS, contest materials, cooler decals, floor graphics, standees, banners, posters and anything in between.

Philosophy

Art is the center of everything we do, and that well designed artwork can have a strong influence and sometimes irresistible attraction to the eye and therefore a greater chance of delivery of the messages.

Artwork is independent of media and is to be manipulated to accommodate the demands of any media. The principals of art and design will always have the greatest influence on the favorable reception of the graphic design, and that people respond to good design. No matter the format it is presented in.

Vision is our most important sense. We have 5 senses; pick only one to live with, what would you choose? We suspect not many of you would choose senses other than sight. It is our primary sense, in just a glance providing our brains with massive amounts of information which it capably dissects, processes and reassembles in nanoseconds. Sight is so important to us and our survival that we cannot resist looking and perceiving except at our own peril.